Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Moody Month is an app and online community that helps women track and understand their hormones and moods. Going beyond ‘femtech’ and conversations around period-tracking and fertility, it offers a more holistic approach, taking into consideration factors like the weather and the moon.

Smartwatches can track anything from your heart rate to your blood oxygen levels, but until now they have not included features to monitor pregnancy. With more women looking to stay fit and active, they are demanding that their needs are met by these devices.

Rather than dreading the monthly bleed, a growing number of women are learning to work with their menstrual cycles, transforming their lives in the process. How could increased knowledge about the infradian rhythm and better health tech give women greater power over their bodies?

Tracking apps, wearables, and telemedicine services hold the potential to transform healthcare for women. But just how much autonomy do these digital tools provide over one’s wellbeing? And as traditional healthcare models diversify, how can they best harness tech to serve female patients?