Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Embracing the American craft beer drinker's evolving taste buds, brewery Clown Shoes Beer is catering to more experimental inclinations. Pandemic stay-at-home orders have Americans craving any sense of normalcy – quirky bevs combine indulgence with the ease of cracking open a beer.

COVID-19 has accelerated a shift in boozing habits, with the closure of restaurants and pubs making at-home alcohol consumption the norm. But how are people replicating social drinking moments online, and how can alcohol brands participate in these occasions to earn long-term loyalty?

As drinking at home becomes part of the new normal, people want a killer selection of brands direct to their doorstep. Drizly’s independent alcohol retailer marketplace delivers within an hour, encouraging Americans to try off-the-beaten-track brands, and even spend more on their choices.

During COVID-19, many restaurants and bars started selling more to-go products and offering delivery options. And as restrictions ease and bars and restaurants open for in-person service, many Americans are eager for the seamless experiences of quick alcohol delivery to stay.