In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

Launched in China in 1943, the iconic White Rabbit candy is acquiring an audience of US snackers. This zeal for the chewy treat is an example of people finding joy in nostalgic childhood confectionery while also reflecting adventurous attitudes in exploring flavors beyond a Eurocentric palette.

With over 9.4 billion views on TikTok, ‘What I eat in a day’ videos are a social media phenomenon. These short clips offer a glimpse into the diverse eating habits of people around the world and are generally fun, but what risks do they pose? And how can brands tap into the power of eat-fluencers?

Bringing street food-inspired snacks into the home, the Carnival Kitchen range by Addo Foods homes in on the growing demand for international flavours. As Britons indulge in snacks around the clock, the potential for what constitutes a satisfying nibble is thrown wide open.

What’s fuelling the rise of home brew culture? How are brands encouraging sustainable eating habits? And will robots become a mainstay of the dining experience? In this part of Expert Outlook 2022, we speak to three experts about how tech and ethics are shaping the eating and drinking sector.