As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Social supermarkets provide food that has dropped out of the mainstream supply chain at a much reduced or token price to local communities. With a cost of living crisis causing many Britons to tighten their belts, what can businesses outside of the sector learn from SSMs’ success?

Online grocery store Martie offers surplus foods directly to shoppers in a bid to prevent waste and tackle food insecurity. As people's shopping behaviors change amid the rising cost of living, can brands align with eco-conscious consumers that have increasingly limited budgets?

With the cost of living soaring, millions of Britons have been forced into food poverty. In response, the Community Shop Group is providing access to discounted products for those who need them, as well as community hubs and kitchens – redefining social responsibility through grassroots initiatives.

Popularised early in the pandemic for helping users get free food via text, Bento has set its sights on future-proofing food planning. With millions of Americans at risk of being food-insecure, the text service is leading with dignity, while catering to specific cultural and religious tastes.