Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Gen Zers are often described as the eco-conscious generation, but despite growing pushback against fast fashion brands, ecommerce giant, Asos, has remained resilient over the last year, bringing affordable fashion to a large proportion of young consumers.

The phrase 'garbage trends' has emerged as a tongue-in-cheek way of describing common, fleetingly viral fads, particularly those arising from TikTok. From fashion styles to memes, internet phenomena are coming and going so quickly that companies trying to engage with them must be particularly savvy.

eBay is set to sponsorLove Island2022 as the reality TV show pivots towards more environmentally responsible partnerships. The move also recognises that Britons are more in love with second-hand shopping than ever, viewing resale as a convenient way to buy fashion sustainably and affordably.

As more people get vaccinated, the potential for going back to 'normal' gets more real. In preparation for reentering the outside world, teens are eager to socialize and they're planning to spend their cash on clothes and accessories, bringing teen spending up from a two-decade low.