Post-pandemic, Gen Zers are eager to travel and are seeking new experiences and connectivity, both physically and digitally. But the current global outlook, from the cost of living crisis to climate change, means travel must also offer security and peace of mind for this values-driven generation.

Travel platforms are urging people to connect with destinations through the eyes of locals, catering to an appetite for realness within the experience economy. How is this content impacting travel media, and to what extent is authenticity affecting decision-making for Gen Z and Y travellers?

With revenge travel on the rise as restriction-free summer ramps up, a survey has revealed that British Gen Zers are keen to increase their travel spend within the next year. Prioritising visiting family and friends, they’re opting for familiar destinations, and still want cost-efficient options.

As COVID-19 restrictions ease, discerning jet-setters are looking for new ways to experience travel in a post-pandemic landscape. Plum Guide, a vacation rental platform that curates the highest quality holiday homes and short-term lets, focuses on delivering luxury to appeal to new travel mindsets.