Amid a golden era for independent radio, Do!!You!!! has attracted a community of dedicated listeners by providing an engaging alternative to commercial broadcasting. But how does the platform provide its audience with a sense of community and belonging? And what does this mean for music fandom?

DJ mix streams across Africa are booming and are creating a space for connection between artists and listeners while being used as a way to discover new music. Their popularity signals significant opportunities for brands to resonate with listeners in fresh ways through digital music consumption.

Throughout the pandemic, many Britons turned to radio for a sense of comfort and security. Yet while the likes of BBC Radio 2 and Capital FM may play popular music, they’re not popular among all listeners. How are independent stations gaining ground with audiences outside of the mainstream?

While streaming and other mainstream platforms are seen as the go-to for music listeners, No Signal is going against the grain by ushering in the resurgence of radio. The station aims to show Black culture in an authentic way for those who feel misrepresented by other music services.