Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

As cannabis use moves further towards mainstream acceptance, Leafly is partnering with Uber Eats in Canada to make buying weed more convenient. In territories where the drug has been legalised, such initiatives can also make accessing cannabis feel safer for those who are starting to experiment.

Post-pandemic, people are looking for ways of working out that are more holistic and centered around socializing. And as recreational marijuana use is legalized in states across the US, a yoga trend is taking shape – one that Bend & Blaze is capitalizing on by enhancing people's mind-body connection.

Following the company’s debut in December 2020 with $50 hand-rolled joints, Monogram, the luxury cannabis brand launched by Jay-Z, has unveiled an awareness campaign that seeks to call attention to the hypocrisy inherent in the drug policies and regulations across the US.

As the legalization movement has destigmatized marijuana use across the US, weed-centric start-ups, lifestyle brands, and media companies have flourished. And while cannabis culture is nothing new, the modern iteration of it, which incorporates health and a high-end aesthetic, certainly is.