As the growing trend of conscious consumption encourages shoppers to make more sustainable choices, they are weighing new eco-attitudes up against other factors before making purchase decisions. Canvas8 spoke to Giulia Granato about the compromises people are willing to make for sustainable products.

A study has revealed that people are most likely to engage in end-of-life repurposing of their used apparel rather than eco-led decisions at point of purchase. There is an opportunity to further engage people on sustainable fashion to help them make eco decisions earlier in their shopping journeys.

The denim industry is renowned for its environmental impact, but the Buy Better Wear Longer campaign from Levi’s is encouraging people to shop consciously and think about the effects their consumption has on the planet. How can brands work with consumers to reduce their environmental impact?

To promote diversity and inclusion within the sustainable fashion space, Custom Collaborative is empowering minority designers via a training program. With plenty of scope to diversify the industry, there are ample opportunities for brands to spotlight under-represented talent.