From decentralised autonomous organisations (DAOs) run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

A report has highlighted the social value that EFL Clubs play in supporting communities across England and Wales. With the sport being seen as an increasingly elitist affair, its findings demonstrate the importance of football teams at a local level and show the benefits that they can bring.

Despite football fandom ever-increasing and diversifying, the beautiful game still struggles when it comes to inclusivity. With fans expecting clubs, associations, and brands to provide more equitable and inclusive spaces, EFL has launched an updated equality, diversity, and inclusion strategy.