Delta Air Lines: elevating the in-flight experience
With travel disruptions so common, flying post-pandemic has become a painful experience for many. As Americans reignite their wanderlust, Delta Air Lines is personalizing in-flight offerings and leveling up little luxuries.
Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.
When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...
Despite record-high airfares, after two years of going nowhere fast, Americans finally feel safe to fly again. But with both the concept of business travel and the profile of business travelers having changed since the pandemic, airlines are having to rethink the traditional class system of the sky.
Breeze Airways: efficient flights for the cost-conscious
case study·
30 Jun 2022
Breeze Airways is a new airline offering low fares in secondary markets without the disadvantages or stigma associated with low-cost carriers. By modernizing air travel with a streamlined, tech-focused experience that younger generations crave, how is this approach shaping the future of air travel?