Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Scout is looking to make investing more fun, less intimidating, and educational for a younger audience through an easy-to-use app. As more Gen Zers and young people step into financial independence, how are fintech platforms helping them find their footing in the market?

People are searching for meaningful ways to mitigate the climate crisis, with a growing number recognising how they can use their financial power to drive pro-environmental action. Sugi shows users how much carbon their investments generate and teaches them how to offset these emissions.

The investment landscape Down Under is undergoing a seismic shift as more and more Aussies – particularly women and young people – opt for environmentally and socially responsible funds. What’s prompting this change in investing strategies and how can businesses respond accordingly?

Rising unemployment and ample time to spare led to a surge in stock trading among Gen Yers and older Gen Zers in 2020. Yet while the likes of Robinhood, Stash, and E*Trade have made it easy to participate in this once-opaque market, could simplified investing apps do more harm than good?