We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

How are digital worlds reimagining IRL beauty? What do skintellectuals want from brands? And how is emerging tech shifting consumer expectations of cosmetics? In this part of the 2023 Expert Outlook, we speak to three experts about how online and offline innovations are impacting beauty routines.

In the face of inflation and online misinformation, The Ordinary brings authenticity to clean skin and hair care through effective, easy-to-use, and affordable products. How can brands satisfy the pandemic-driven skincare boom using scientifically-proven ingredients that beauty consumers can trust?

Madonna has been celebrated as the Queen of Pop for decades, but in recent years has received backlash for her prominent use of anti-aging social media filters. As people seek ways to express their identities online, what do people’s attitudes toward AR tell us about shifting beauty ideals?

As skincare becomes increasingly associated with holistic wellbeing, beauty brands are tailoring their products for at-home ‘skintellectuals’ and wellness tourists. 111SKIN has established itself in this luxury skincare space, providing high-grade, active ingredients and luxury hotel spa experiences.