Amid a societal push for equality and inclusion in the US, consumers are calling on organizations to champion the voices of Black-owned brands and the people behind them. Black Connect is a non-profit that's mentoring, funding, and advising Black businesses to help them overcome economic biases.

Mastercard has launched a campaign that celebrates successful Black women business owners like Egypt Otis, owner of Comma Bookstore & Social Hub. By referencing the Marvel movie Black Panther and depicting Otis as a hero, the brand aims to inspire younger generations into the world of business.