As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

For neurodivergent people, the discourse around conditions such as ADHD, OCD, or ASD can often seem wide of the mark. But with neurodiverse-identifying communities growing online, how can brands use their preferred modes of communication to reach them authentically and transparently?

Schizophrenia content creators, who play an important role in destigmatizing mental illness online, often find their content banned for obscure reasons. As creators speak out against TikTok, pressure is mounting on social platforms to take a more nuanced approach to moderating sensitive content.

From the education system to the workplace, neurodiverse individuals face many barriers in life. Technology is well-placed to create solutions to these barriers, in particular, assistive technology which looks to be inclusive of disabilities and allows for more creativity.