In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Mexico’s corner shops have become a vital structure linking e-commerce brands and consumers. In a country where most businesses are not yet online and with the digital divide still persistent, independent shops provide a reliable ecosystem to help forge close relationships with local communities.

OurX aims to create a new standard for textured hair and scalp care via education, personalized regimens, and its own product line. As people pursue solutions that cater to their unique needs, the brand is filling in a gap in the hair care industry by specifically targeting underserved groups.

By creating science-backed products for specific Black skin types, 4.5.6 Skin is at the forefront of much-needed change in the industry. As the diverse needs of minority ethnic beauty buffs become apparent, how can brands ensure their offerings are truly diverse and meet buyers’ expectations?

With more influencers, organic make-up brands, and media platforms championing Latina wellness, Latine women are changing the way they view health, from periods to routines that protect and strengthen their natural hair type. How is taboo-busting changing women’s attitudes to their bodies?