Marris Adikwu is a culture writer and a keen observer of consumer behaviour. She also writes short stories and reads anything she can get her hands on.

In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

Border Reorder

Andrew Lantenko is a writer at Chainless Brew, focusing on beer culture and trends in the drinks industry.

Ari Klafter is the head distiller and co-founder of Thornton Distilling Company, and the producer of the RTD Dead Drop Old Fashioned.

United States

Eating and Drinking

Spirits and wine

Tequila Raiders

Austria Juice

InsideHook

Just Drinks

Bloomberg Linea

Interview with Ari Klafter conducted by the author

BevAlc Insights

Business Wire

Interview with Andrew Latenko conducted by the author

Salsify

Southern Living

Kantar

SWNS

Nosto

In the US, many regular drinkers are choosing to stay at home, opting for RTDs that deliver a different kind of consumption. Tequio taps into this via a range of additive-free, tequila-based canned cocktails, speaking to desires for Latin American flavors and a premium drinking experience.

Cultivate

Values and Identity

Tequio: adventurous cocktails for tequila lovers