Lara Piras is a copywriter, researcher, and brand strategist. Lara's expertise lies in creative copywriting, editing, trend and insight analysis and strategy, working with renowned global forecasting companies and brands including Nike, ASOS, adidas, IKEA and Peroni. Lara also writes features on wellness, diversity and inclusion, youth culture and future innovations for titles such as Vogue, Refinery29, and Included Magazine.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience. 

Personal Worlds

Nicola Gunby is the founder and CMO of CLIQ, a social networking and community app based on connecting people with like-minded others, allowing people to join interest-based groups and discover local events. She's a second-time, exited founder of MY REV, which was an online beauty booking platform and marketplace for freelance beauty professionals that Revolution Beauty acquired.

United Kingdom

Personal tech

Apps and software

Make-up

BeautyMatter

Sheerluxe

Interview with Nicola Gunby conducted by the author

British Beauty Council

Euromonitor

Metro

Amorepacific

Insider Intelligence

Retailer Technology Innovation Hub

Natural Products

The unique nature of people’s skin tones and care needs is fuelling expectations for personalisation across the beauty industry. Dcypher is responding by using AI to offer foundations that accurately match customers’ needs, showing how tech can support a new era of hyper-customisation.

Cultivate

Growth and Progression

Values and Identity

Dcypher: harnessing AI to personalise beauty