Ahaana Khosla is a trend forecaster, cultural strategist, writer, and editor with a background in fashion and lifestyle journalism. She writes about changing consumer behaviors, emerging trends, and social signals, and has worked and consulted with a range of start-ups, magazines, and global fashion and lifestyle brands. She has written for titles such as 

Claire McCormack is a New York-based journalist, content strategist, storyteller, and trendspotter with extensive knowledge of the beauty, wellness, and sexual health industries. McCormack is known for her editorial coverage of 'taboo' verticals, including sexual health, CBD, psychedelics, and psychedelic-adjacent wellness, as well as her track record of being the first to identify, crystallise, and write about trends later covered by the likes of 

. She has been a featured beauty industry expert in 

, WGSN, Stylus, and the HBO documentary 

United States

Sexual health

Community and grassroots

Market Research Biz

Interview with Claire McCormack conducted by the author

TechCrunch

Statista

Globe Newswire

Inside Hook

Cake’s eye-catching, budget-friendly products and relatable messaging have made it one of America’s fastest-growing sexual wellness brands. With a wide range of products inspired by real-life experiences, it has struck a chord with consumers to pave the way for a new future of sex in the US.