Pari Bajoria is a trend forecaster, cultural strategist, editor, and writer, with a background in fashion and lifestyle. She uses her skills to analyse global markets and tap into human behaviour through cultural research and is passionate about helping businesses stay ahead of the curve by analysing key trends and translating them into actionable insights. She believes that understanding cultural forces and using trends to foster positive changes is of utmost importance.

People are craving comfort. Amid what can feel like a state of constant crisis – a layering of traumatic societal events – it can sometimes seem like we’ve lost a sense of scale and cohesion. In the face of this, the desire to retreat into nostalgia is more seductive than ever. 

Nostalgia Reimagined 

From decentralised autonomous organisations (DAOs)  run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

World Builders

Praveesh Palakeel is a Sydney-based toy aficionado and a passionate collector. To give an outlet to his creativity and showcase his collection, he runs a dedicated 

Gen Z (born 1997-2010)

United States

Toys and hobbies

LovelyLittleHouse

Interview with Praveesh Palakeel conducted by the author

CNBC

The New York Times

Marketplace

9News

Fortune

Pepsico

As Gen Zers navigate adulthood, a tiny figurine has emerged as a valuable source of comfort and connection with peers. In addition to serving emotional needs, Sonny Angels are used as conversation starters, rewards for achieving goals, or just as a way to add a touch of cuteness to personal spaces.