Linh Tran Hanh Pham is a freelance writer who enjoys wearing multiple hats in her work life. She hopes to utilise her interdisciplinary knowledge to create unique and thought-provoking pieces about the world around her.

Border Reorder

People are operating with a heightened perception of value

Critical Spenders

People are recognising the urgency of global environmental measures 

Sustainable Solutions

People expect brands to rise to society’s challenges

Shared Values

Jovel Chan is a food and beverage marketer with over ten years of experience and 15 restaurant openings under her belt across Southeast Asia and the Middle East. Since moving to Vietnam, she has been tracking the ins and outs of the industry, covering the latest trends, openings, and happenings on her eponymous blog, jovelchan.com. In 2023, Chan also became the first Vietnam food and beverage consultant for the Singapore Tourism Board, adding to an already stellar stream of clients like Golden Gate Group, Kantar, and Pepsi, where she adds invaluable market insight. She is also a judge for numerous competitions and a food writer specialising in Vietnam's dining scene.

Vietnam

Eating and Drinking

Restaurants and takeaways

Sustainability

Community and grassroots

Decision Lab

Smartscrapers

Interview with Jovel Chan conducted by the author

Jovel Chan

McKinsey

Vietnam Briefing

Deloitte

Ipsos

Việt Nam News

Kantar

Cogent Business and Management

FoodNavigator Asia

As people worldwide become more wary of spending money, offering top-tier in-person dining that aligns with customers' values becomes necessary for brands. Originally from Vietnam, Pizza 4P’s keeps eco-conscious foodies in mind without sacrificing a memorable restaurant experience.