Tami Makinde is a Behavioural Analyst at Canvas8. With experience in leading a global newsroom and pioneering cultural conversations, she pivoted to behavioural insights. A lover of literature, alt-pop, and SZA, she spends her time discovering new music or dissecting her favourite TV shows. 

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Radical Transparency 

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Collective Equity

Seunfunmi Tinubu is a corporate communications and digital engagement specialist with an MSc in strategic marketing management. He's the social media and website manager for a global, multi-billion-dollar health supply chain project. He's also an artist manager with over five years of experience in artist press and digital communications and has worked with the likes of Odunsi (The Engine), Lanaire Aderemi, Lady Donli, and The Cavemen. He has helped to shape the career of SGaWD, a rising rapper and singer in the Nigerian music scene. He's also the founder of the artist services agency Bridge Inc. and host of the 

Gen Z (born 1997-2010)

United States

Media and Entertainment

Gaming

Rolling Stone

BBC News

NBC News

Complex

Newzoo

Axios

Interview with Seunfunmi Tinubu conducted by the author

Business Insider

Insider Intelligence

Statista

LinkedIn Pulse

Kai Cenat is a social media star who’s captivating audiences with his relatable persona, off-the-cuff pranks, and online streams. As creators become more influential in the lives of young people, what can brands learn about humor as a social currency and the changing face of online streaming?