In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

From decentralised autonomous organisations (DAOs) run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Though India is becoming a powerful gaming hub in the Asia-Pacific region, there’s still much left to be desired when it comes to local Indian stories in games.Raji: An Ancient Epicresponds with a love letter to India’s rich culture, developed for PC, console, and recently, mobile through Netflix Games.

Southeast Asian fandoms are independently organising events and activities to support their favourites. Still, brands could consider their significant desire for human connection by aligning with supporters' values and creating well-crafted narratives and collaborations with celebrities.

Southeast Asia is poised to become a global fashion hub, with Thailand as a source of fast fashion. This shift brought the Thai brand Gentlewoman to the worldwide scene, becoming an iconic and recognisable name for young Southeast Asian women and inspiring knockoffs internationally.

Beyond The Vines went from a homegrown Singaporean label to a coveted Southeast Asian brand with the help of social media and the TikTok boom. However, BTV learned that nurturing a strong brand following has its challenges. What can other brands learn as they communicate to the value-seeking Gen Z?