In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Critical Spenders

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Assertive Audiences

Ian Montgomery has been working in the HIV sector for over 30 years and, since 2016, has been the head of fundraising and communications at Positive East. Before this, he worked for both local, national, and international charitable organisations including the Mildmay, Stonewall, and Womankind Worldwide, focusing primarily on grants and impact.

United States

United Kingdom

Communications

Social networking

Citizenship

Charities

Technology

Fintech Global

Forbes

Deadline

Variety

Interview with Ian Montgomery conducted by author

Piper Sandler

Canvas8

Growth Engineering

First Insight

Roar Social Press Release

Statista

Fast Company

Aiming to harness social media and channel it into a powerful force for social impact, Roar Social has exciting ambitions to revolutionise the world. Courting Gen Zers and business leaders alike, the app is a smart and effective way of democratising the process of giving.