Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Gucci has collaborated with Ōura on a high-end version of the latter’s smart ring, which tracks a range of physical metrics. This luxurious spin on health-monitoring wearables is designed to appeal to those who don’t want to choose between functionality and fashionability.

The daily step count has become a part of everyday life thanks to the rise of health-tech wearables. But with these devices now offering 24-hour access to everything from stress and blood oxygen levels to heart rate and sleep monitoring, is too much insight affecting our mental health?

The Circular smart ring is a fitness tracker that monitors bodily changes over time. As wearables become more integral to preventative healthcare, subtle devices that provide personal and insightful information are well-positioned to stand out in a competitive market.

A global obsession with sleep and how much we get of it has resulted in an entire industry centred around optimising and tracking nighttime slumber with apps and wearable devices. But is this deluge of data actually preventing people from getting a good night’s sleep rather than enabling it?