Zainab Amer is a writer based in Manchester. With over a decade's experience in the NGO sector, her passion for social justice remains strong. She now devotes more time to her great loves: writing, travelling, and trying every food she can.

In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Critical Spenders

 is a senior research fellow in the Centre for Personal Financial Wellbeing at Aston Business School. Dr. James’ research interests concern sociological perspectives on money, finance, and value, and how they intersect with ageing and the gendered life course.

Europe

Denmark

Money

Savings and investments

Standard Life

Boring Money

Financial Times

Goldman Sachs

Interview with Dr. Hayley James conducted by the author

CityAm

Female Invest

Harvard Business Review

Wealth Professional

Forbes

Money Week

World Economic Forum

Female Invest offers a one-stop universe for financial knowledge, underpinned by community and geared towards women. With a mission to close the financial gender gap and help women invest in a male-dominated field, the company boasts more than 45,000 members globally and aims to democratise finance.