Bec Lobo Correia is an experienced writer and creative professional with a wealth of experience worldwide, including London, Lisbon, and Seoul, South Korea. They currently balance their passion for filmmaking with their pursuit of writing on topics such as international subcultures, multimedia industries and contemporary activism.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience. 

Personal Worlds

People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

Reality Split

Manèle El Zoghlami is a trend and data analyst and writer known for exploring the intricacies of culture and society. Skilled in quantitative and qualitative analysis, she has made significant contributions through collaborations with trend and forecast agencies such as The Future Laboratory and Descartes&Mauss. Her expertise extends to publishing comprehensive trend reports, highlighting a deep understanding of youth culture, entertainment, cultural insights, and internet culture.

Gen Alpha (born 2011-present)

United States

Global

Media and Entertainment

TV, film, and social media video

Insider Intelligence

The Washington Post

Interview with Manèle Elzo conducted by the author

The Guardian

Udonis

Passionfruit

Content Detector

 disregards conventional storytelling. The eccentric animated cartoon about toilet wars has taken off on YouTube and is dominating Gen Alpha’s digital realities through fun, short-form content, blending nostalgia with innovation to capture audiences’ attention.