Sarah Drumm is a freelance journalist covering small businesses, start-ups, and new consumer brands. She is a contributor to Canvas8 and published a report on the popularity of direct-to-consumer brand communities for Thingtesting.

In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Critical Spenders

In 2022, Besart Çopa launched an app called Chestr, which allows users to make combined wish lists of products from multiple brand’s websites. He is also a principal at the investment firm Antler.

Gen Alpha (born 2011-present)

Gen Y (born 1982-1996)

United States

Home and Relationships

Parenting

Modern Retail

Gartner

Parents

Fox Business

Fortune

Supermarket News

Interview with Besart Çopa conducted by the author

What to Expect

BabyCenter

Bizrate Insights

PR Newswire

Tech Crunch

Think with Google

Baby registry site Babylist has launched a wish list function for children’s birthdays and holidays that parents can send to friends and family. By helping parents simplify their kid’s presents and their shopping lists, the brand offers a clever way of keeping people in its ecosystem for longer.

Archetypes

Nurturer

Creator

How Babylist’s Wishlist helps parents get organized