Why Xiaohongshu’s Chinese users are consulted for frank makeovers
Why Xiaohongshu’s Chinese users are consulted for frank makeovers

After a drastic makeover went viral, Westerners flocked to Xiaohongshu (also known as Red), a Chinese social networking app, in search of makeover tips. They’ve also delighted in Red users’ honest but not unkind feedback, a byproduct of Chinese culture that is seeing growing appreciation globally.