In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

In the UK, teenage girls can feel unwelcome and unsafe in parks largely designed for boys. Make Space For Girls is a charity campaigning for parks and public spaces to be designed gender-inclusively, raising awareness of issues while ensuring the voices of girls and young women are heard.

YouTube is updating its parental control options to let children read but not write comments on the platform, to make the site safer. As parents seek safer online experiences for their kids, the update looks to offer parents a flexible means of moderating their children’s online interactions.

In an ageing country with fewer kids per capita than ever, South Korean adults are willing to spend money on the kids that do exist in their lives, driving a booming childrenswear industry. What’s shaping Gen Alpha’s fashion choices in their formative years, and what should brands watch out for?

In anticipation of the release of Inside Out 2, Disney has partnered with tween skincare brand Bubble. The movie-inspired collection features bright, bold colors inspired by different characters in the film and emphasizes the importance of healthy, age-appropriate skincare habits.