Lara Piras is a copywriter, researcher, and brand strategist. Lara's expertise lies in creative copywriting, editing, trend and insight analysis and strategy, working with renowned global forecasting companies and brands including Nike, ASOS, adidas, IKEA and Peroni. Lara also writes features on wellness, diversity and inclusion, youth culture and future innovations for titles such as Vogue, Refinery29, and Included Magazine.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience. 

Personal Worlds

With over 15 years of experience mapping cultural shifts and trends, Shabana Ebrahem helps brands better contextualise contemporary lifestyle and wellbeing narratives. She's a trusted industry advisor, idea curator, practitioner, and educator, skilled in trend application, research, and cultural insight. Ebrahem has designed and led pivotal foresight and market intelligence projects for leading brands in the UK and globally across industries, including beauty, supplement health, consumer electronics, and retail – making her a go-to specialist for several leading companies.

Chloé Pierre is the London-based entrepreneur, digital marketing expert, author, and influencer who founded wellness platform Thy.self with the aim to diversify a space.

United Kingdom

Beauty

Hair-care

Health and Fitness

Scandinavian Biolabs

Interview with Chloe Pierre conducted by the author

Origym

Interview with Shabana Ebrahem conducted by the author

SPACE48

British Beauty Council

Future Market Insights

GCI Magazine

Euromonitor

Chāmpo has developed a range of hair care products that merge ancient Ayurvedic ingredients with contemporary trichology and formulation science. This unique blend has seen the brand take off among online beauty buffs, many of whom have taken to TikTok to demonstrate the efficacy of its products.