How Charli XCX’s BRAT captured the cultural zeitgeist
How Charli XCX’s BRAT captured the cultural zeitgeist

Charli XCX's sixth album, BRAT, has transcended music to become a cultural phenomenon. Its distinctive lo-fi, lime green branding, and strategic marketing have tapped into Gen Z's desire for authenticity, insider communities, and nostalgic tendencies – blending digital savvy with real-world impact.