Robert Solomon is a dynamic and versatile communications and public relations manager based in Canada, with a rich background in journalism and media relations. His writing and research expertise include interviewing some of the biggest names in the music industry and contributing insightful articles to prestigious publications such as 

, Okayafrica, GRM Daily, GUAP, and many more.

Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, people are increasingly seeking reprieve.

If the notion of escape was previously more transient, people are growing more invested in constructing a permanent refuge through world-building and community connections. Global fandoms, Australia’s board game renaissance, and the flourishing rave culture in the UK are examples of alternative realities that allow people to find joy and supportive networks. Many are also finding embodied escapes through psychedelics, VR meditations, and manifestations.

People are increasingly trading a quick hit of holiday serotonin for an emotional release one can get without leaving the home. Travel excess is undoubtedly on the rise, but TikTok’s #UltimateWorldCruise saw millions of people escape vicariously through their screens by witnessing creators share their experiences of a nine-month Royal Caribbean cruise, with its dramas, mishaps, and relatable characters. Elsewhere, one TikToker who decided to build a tunnel network under her house purely to keep herself “preoccupied” gained a captive online audience – demonstrating how people are increasingly interested in absurd departures from everyday life.

People are finding freedom in the unhinged by embracing new levels of honesty about mental health. ‘Yearnposting’ reflects a more deliberate engagement with anxiety and dissatisfaction, while others are opting for off-the-rails candour or just dissociating completely. Meanwhile, trends like ‘feral girl summer’, ‘bedrotting’, and ‘goblin mode’ have seen people construct new lifestyles and outlooks for themselves – because reality doesn’t cut it.

Essential Escapism

Mitchel Amechi is a versatile and creative designer based in Lagos, Nigeria. Driven by his passion for artistic expression, his creative journey has led him to make a mark across diverse fields including music, fashion, and, recently, sports. Mitchel is dedicated to inspiring others to embrace their artistic side and transform their ideas into reality.

Canada

Fashion and Style

Smartscrapers

ONE Championship

Jits Magazine

Interview with Mitchel Amechi conducted by the author

The Business of Fashion

Spotify

Statistics Canada

Marketing Charts

Retail Touchpoints

Campaign

The Drinks Business

The Source

Complex

Canadian brand Submission Shark is a leading player in the Brazilian jiu-jitsu (BJJ) world, known for its premium products and gear. The brand is now venturing into music, creating collaborations that resonate with both martial artists and music lovers, fostering a strong community in the process.