Eve Upton-Clark is a freelance features writer and copywriter from London, based in Amsterdam, covering culture and society. Her work has been published globally in publications including Business Insider, i-D, Vice, Dazed, Refinery 29 and more.

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Radical Transparency 

Sophie Attwood is an award-winning PR Expert and Author of 

Beautiful PR: Finding Your Brand's Heartbeat For Authenticity In Communication

. Listed in Management Today's 35 Under 35 List, Attwood founded global communications agency SA Communications in 2017, which represents trailblazers in the field of health, wellness, beauty, and aesthetics.

Gen Z (born 1997-2010)

United States

Media and Entertainment

High Snobiety

The Independent

BBC Radio 4

Interview with Sophie Attwood conducted by the author

Business Wire

Dazed

Ipsos

Harper’s Bazaar Australia

Fashion United

StyleCaster

InStyle

Paper

The Business of Fashion

Whether she’s dancing to a viral hit that name-drops her in the hook or recalling her difficult upbringing in downtown New York in her memoir, Julia Fox’s authenticity and unfiltered honesty have seen her rise to the top. In what ways does her relatable persona resonate with her Gen Z fandom?