Nicolas Nhalungo is a Mozambican writer and researcher who focuses on business, culture, fashion, and history. As a third-culture kid, his interaction with distinctive cultures has contributed to his understanding of the world at large. As an aspiring pop culture anthropologist, he aims to help brands make sense of the evolving cultural zeitgeist. He has written for AMAKA, 

, Industrie Africa, OkayAfrica, and more, and has been featured in VICE, 

, and The Fashion and Race Database. He's a Council for International African Fashion Education fellow and an African Arguments fellow.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Shared Values

Brandon Russell is the managing principal at MapleBridge Strategies, a political and corporate strategy and PR firm. His role encompasses overseeing daily operations and crisis navigation. His skills lie in the inception and execution of policies that empower people to follow their dreams, be it in managing political campaigns or assisting elected officials.

Gen Z (born 1997-2010)

Gen Y (born 1982-1996)

United States

Citizenship

Community and grassroots

Media and Entertainment

TV, film, and social media video

The New York Times

The Conversation

Center for Information & Research on Civic Learning and Engagement

Them

Blueprint

Edelman Trust Barometer

Interview with Brandon Russell conducted by the author

Pew Research Institute

The Financial Times

ABC News

Gallup

The Washington Post

Vanity Fair

Newsweek

Business Insider

From coconut trees to Venn diagrams, Kamala Harris is leading a campaign that’s just ‘so quirky.’ With an official blessing as a Brat candidate, her eccentric anecdotes and social media presence target young US voters who want unfiltered and nuanced relationships with public figures.

Cultivate

Growth and Progression

How Kamala Harris’s comms strategy targets young voters