Alice Porter is a London-based freelance writer and journalist who writes for publications including 

The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

Generation Sell

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience. 

Personal Worlds

Communications expert Lucy Werner runs the Top 50 business newsletter Hype Yourself on Substack and is the author of two books – 

. She has been featured in the Alt Marketing Power 100, The Dots Rising Stars, and 

Female Founders to Watch.

A former PR and branding agency owner turned solopreneur, she has taught thousands of entrepreneurs for universities, business accelerators, and brands alongside her own DIY PR and brand platform, HypeYourself.com. A thought leader in small business and PR, she regularly features in national press and podcasts. 

United States

TV, film, and social media video

Media and Entertainment

Careers

Interview with Lucy Werner conducted by the author

Digiday

Vogue Business

Mintel

Traackr

Later

Upfluence

Substack was founded as a writing platform, but it's quickly becoming a community and identity-building hub for influencers and brands by introducing new features like podcasting and video. What does this say about what American creators are looking for in their online channels?