How Curio tells us about AI, parenting, and celebrity marketing
How Curio tells us about AI, parenting, and celebrity marketing

Meet Grok, the face of AI-powered toy company Curio. The rocket-shaped plushie, voiced by musician Grimes, is designed to have “endless conversations” with kids. But what does the toy tell us about celebrities as creators, American parental burnout, and the perceptions of AI in 2024?