Darshita Goyal is a lifestyle and culture writer who specialises in stories featuring Gen Z. She’s been published in 

, Mashable, and Refinery29, among other global publications.

We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more. The global health and wellness market is expected to reach over $8,945.3 billion by 2032, while self-improvement and the quest for reprieve and relaxation have become integral to all areas of our lifestyles.

Wellness was once for the elite, expressed through a Goop-like look and lifestyle. But now a more fragmented definition of wellness is on the rise, encompassing people’s diverse backgrounds and distinct needs. In a society ruled by high stress and burnout, what was once considered a baseline are now status symbols: sleep is a luxury, glucose monitors signal exclusive healthcare, and sob parlours offer curated spaces for catharsis. People are embracing more radical forms of wellness, employing minor plastic surgery and weight-loss drugs as a means of control over their lives.

Wellness is rapidly reaching new demographics across generations. Exhausted by the permacrisis, Gen Z is rejecting more traditional, buttoned-up wellness movements in favour of little treats, girl dinner, ‘bedrotting’, or ‘rat snacking’ as forms of self-care with a sense of release. At the same time, longevity is becoming a priority as Gen X and Boomers rethink wellness to suit their needs. Some are taking up clubbing as a way of keeping an active lifestyle, while others are looking for nuanced approaches like menopause diets to support the changes that come with age. A desire for more bespoke wellbeing is driving an increase in health hacking – whether through technology or prioritising socialising with peers.

Being+

Anjan Sachar is an award-winning beauty editor, experience curator, and brand consultant with a decade of editorial experience, writing for publications in India and overseas. She has previously worked with 

. She's the founder of The Red Lipstick Club, an online community where she shares her take on beauty products and services worth investing in. Under this banner, she also hosts pop-ups and curates events with brands across beauty and food and beverages.

India

Luxury

Skincare

Health and Fitness

Beauty

Mental health

Business Standard

Interview with Anjan Sachar conducted by the author

BW Healthcare World

The Hindu

The New York Times

Allure

Business Today

Forbes India

Frontline

Down to Earth

Mintel

Centrum India

Economic Times

Hindustan Times

Global Health Now

Press Trust of India

With personal care products reflecting the skin-brain connection, neurocosmetics brand JustHuman meets Indians' demand for verifiable ‘clean beauty.' Using a science-backed approach, the brand caters to oft-ignored Gen X women, helping them battle negative environmental changes and stressors.