In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

People are seeking a softer, tailored approach to their health, which often involves reclaiming and reframing their health challenges. People aren’t only destigmatising their conditions, from IBS to endometriosis and age-related issues; they’re also hungry for tailored solutions that help them to live a fulfi...

As Gen Alphas approach their teenage years, they’re posed to define the rules of how people will engage with technology for decades to come. With their own unique habits and content preferences, Alphas will determine which trends and innovations will come out on top.