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Gen Z (born 1997-2010)

How do Gen Zers think and act as citizens and consumers? Canvas8’s expert insights offer a view into the world of this emerging generation.

Explore behavioural developments for Gen Z
Latest Gen Z (born 1997-2010) articles
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  • 23 Dec 2024
YSL leverages cultural currency in holiday campaign

YSL leverages cultural currency in holiday campaign

  • signal·
  • 23 Dec 2024

Saint Laurent has channelled the resurgence of reading and cultural nostalgia in a holiday campaign inspired by Proust’s In Search of Lost Time. Featuring John Waters, Charlotte Gainsbourg, and Addison Rae, the spot taps into a renewed appetite for intellectual pursuits and cultural cachet.

  • report·
  • 20 Dec 2024
Chris Walton on the future of retail

Chris Walton on the future of retail

  • report·
  • 20 Dec 2024

What does excellent retail look like today, and what will it look like in the future? Retail expert Chris Walton delves into the industry’s rapidly evolving landscape, exploring the unstoppable rise of e-commerce, social media and AI, and the wider generational shifts reshaping the sector.

  • report·
  • 20 Dec 2024
Why are Gen Zers poring over their alcohol choices?

Why are Gen Zers poring over their alcohol choices?

  • report·
  • 20 Dec 2024

Gen Zers are reshaping alcohol purchasing with a focus on variety, sustainability, and affordability, seeking personalized experiences like subscriptions and eco-friendly packaging. Influenced by social media and moderation, how can brands effectively capture the attention of young adult drinkers?

  • report·
  • 20 Dec 2024
A cure for loneliness?! The science of digital friendships

A cure for loneliness?! The science of digital friendships

  • report·
  • 20 Dec 2024

The realities of the loneliness epidemic have grown impossible to ignore, with many pointing to digital-first lifestyles as a driving force of social isolation. But could digital connectivity be leveraged for good to help repair human connection? Canvas8 spoke to Brandon C. Bouchillon to find out.

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  • 20 Dec 2024
Poor mental health is key driver of youth unemployment

Poor mental health is key driver of youth unemployment

  • signal·
  • 20 Dec 2024

The Labour government has announced plans to tackle youth unemployment through a job market reform. Measures include overhauling the health and disability benefits system and boosting mental health support. The move is an attempt at closing the accessibility gaps preventing Gen Z from employment.

  • report·
  • 19 Dec 2024
How craft rum is winning over Aussie drinkers

How craft rum is winning over Aussie drinkers

  • report·
  • 19 Dec 2024

Premium and craft rums are blossoming in Australia. Distilleries are driving innovation and embracing sustainability and immersivity. With 14 million drinkers nationwide, Australians are seeking authenticity, unique flavours, and sustainable production. Distillers are now innovating with versatile mixes that set rum apart.

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