Research has revealed that teens in the US are struggling to identify false information online. It highlights the pressing need to help young people become discerning consumers of information, equipping them with the skills to navigate an increasingly complex media landscape.

US teens are vulnerable to conspiracy theories

Younger generations are spearheading the post-pandemic revitalisation of Britain's brick-and-mortar retail sector. The social aspects of shopping and an emphasis on localism and community are particularly appealing, providing guidelines for brands looking to create memorable in-store experiences.

Gen Z and Y shoppers drive UK high street revival

In the wake of the US presidential election, interest has surged in the South Korean 4B movement – a feminist commitment that rejects interactions with men. Amid growing concern around the precarity of reproductive freedoms in America, advocates are urging radical action to preserve their rights.

US interest in the 4B movement spikes post-election

Although romance is a staple in much of today's teen media, young people are increasingly interested in stories that focus on friendship and platonic relationships. For them, building genuine connections and showcasing these authentic relationships in media narratives has become a priority.

Gen Z prefer on-screen tales of friendship, not romance

TikTok has played a significant role in raising ADHD awareness, with the platform serving as a locus of health-related information for many Gen Zers. Despite its potential to fuel misdiagnoses, people are finding relatable content that both reaffirms their identities and supports self-exploration.

TikTok is fuelling a spike in ADHD self-diagnoses

At The Benemart, Benefit Cosmetics’ virtual shopping experience, people can shop, game, and socialise simultaneously. Brands continue to offer initiatives that blend the physical and digital world to engage shoppers, while also incorporating gaming elements to appeal to younger generations.

Benefit Cosmetics launches virtual shopping experience

A Graham Norton Show clip in which Saoirse Ronan calls out Paul Mescal and Eddie Redmayne has gone viral, sparking dialogue around women’s safety and male privilege. As feminist discourse gains more mainstream exposure, male celebrities face higher expectations to be authentic allies.

Viral Saoirse Ronan clip sparks male privilege debate

Dubbed 'winter arc', a fitness trend aimed towards men is spreading online. Seeped in language and optics that push for self-discipline and productivity, the trend speaks to how body optimisation is quickly becoming viewed as a year-round form of self-improvement for men.

'Winter arc' trend pushes body optimisation in winter

More than half of Australians consider the country’s income distribution to be unfair, and satisfaction with democracy is on the decline nationwide. Faith in traditional institutions is wavering globally, leading some people to turn towards anti-establishment voices for solutions.

Australians report decreased satisfaction with democracy

The consequences of teen gambling addiction are being brought to life in a Korean short film. Once thought of as an adult crisis, easy access to online gambling platforms has led to addicts skewing younger, prompting conversations about whose responsibility it is to keep young people safe.

Ad campaign highlights Korea’s teen gambling epidemic

Bumble and Puma India have partnered to create a bespoke running event for single Gen Zers and Yers, combining fitness and dating. The event comes at a time when young people around the world are looking for unique experiences that blend wellbeing, community, and even romance.

Puma and Bumble partner for singles-only running event

Netflix has announced its commitment to generative AI in game development, which can be used to produce concept art, 3D models, voice performances, or in-game dialogue. But fears around gen AI remain widespread in the industry, fuelling a movement that puts a premium on human creativity.

Netflix Games’ gen AI push stirs modern luddite fears

Addressing a younger, female-majority audience, podcaster and social media influencer Alex Clark is a wellness warrior and vocal conservative. As political polarization swells in the aftermath of Trump’s election victory, there is the potential for influencers such as Clark to grow in popularity.

Alex Clark brings conservatism to the wellness space

Amid a birth rate crisis driven by economic strain, China has launched a 'marriage school' in Changsha promoting parenting. However, it's faced backlash for pushing outdated gender roles, which, together with high parenting costs, are leading many women to shun marriage and pursue child-free lives.

Backlash to Chinese marriage expo sparks gender debate

Analysis of TikTok feeds in the run-up to the US presidential election highlighted a distinct gap in the political content shown to men and women across the platform. With social media serving as a political battleground, the data speaks to a widening ideological divide between genders.

Gender gap emerges in TikTok political content

As people in Britain usher in Remembrance Day on November 11th, the gesture of wearing poppies in memory of soldiers fallen during past wars – once simply regarded as a patriotic act – is now viewed by some as an unwelcome endorsement of ‘Britishness’ amid declining national pride.

Remembrance poppies spark polarising nationalism debate 

America's political landscape is transforming rapidly, with the multiracial population growing from 3% to 10% since 2010. This shift, combined with digital platforms reshaping civic engagement, is creating more nuanced political dialog and challenging traditional assumptions about representation.

Political parties struggle as American identity blurs

Incidents of road rage are surging across the US, opening up discussions about what sparks anger while driving. Amid the permacrisis, some people are rationalizing anger as a secondary emotion to fear, sadness, and emptiness, promoting more honest discussions and dialog.

Road rage incidents shine light on US anger epidemic

Teens today view influencing as a viable career path, harnessing viral trends to build substantial followings and earn a salary previous generations could have only dreamed of. However, there's a trade-off as many big names deal with social isolation and scrutiny from peers and followers alike.

Teens seek influencer careers despite potential pitfalls

Viral animal tourism is on the rise as people travel worldwide for a glimpse of 'celebrities' like the pygmy hippo Moo Deng. The trend reflects how social media is letting individuals connect more deeply with their interests, fuelling a desire for more immersive IRL experiences.

Viral animals fuel trips to far-flung destinations

Nintendo has launched its first music-focused app where users can access soundtracks from its games. As the gaming community grows more inclusive, brands can play a pivotal role in expanding virtual worlds by leaning on nostalgia and kidult behaviors to appeal to both hardcore and casual fans.

Nintendo entices kidults with nostalgic music app

People are being encouraged to make more use of bicycles for their daily commutes as a way to redress climate degradation. However, bikes are seldom appealing to people in terms of design and performance – a gap that Schwinn aims to fill with an e-bike designed specifically for younger riders.

Schwinn targets Gen Z with a fast and stylish e-bike

France's Green Belt combats farmer retirements by removing barriers to the sector for young people, providing them with affordable plots, training, and market access. The project aims to prevent a food system collapse and foster new entrants while boosting local food networks.

Green Belt project empowers young aspiring farmers 

Traditional political wisdom suggests that young people are more likely to vote for liberal parties at elections, with climate change and social issues causing them to lean left. However, the AfD’s popularity among Gen Zers signals a sea change in Germany. What’s fuelling this right-ward tilt?

Why are Gen Zers voting right in Germany?

While the US presidential race pits Harris and Trump as top candidates, a significant group of young voters are rejecting these bipartisan options, driven by their progressive values. With distrust in institutions on the rise, people are taking agency through like-minded community movements.

Young voters on the left divided on voting for Harris

The case surrounding Gisèle Pelicot, a woman drugged and abused by numerous men with her husband's complicity, has drawn widespread attention and condemnation in France. The media coverage and public conversation are challenging cultural norms and perceptions around sexual assault and consent.

Mass trial spotlights French attitudes to sexual abuse

Testosterone replacement therapy (TRT) is surging in popularity among young men in the US. Amid desires for an idealized version of manhood – characterized by high energy, strong libido, and a muscular physique – young men are hoping hormone therapy will be the key to unlocking their potential.

Young men are optimizing their bodies with testosterone

Schools in England and Wales are tackling absenteeism with innovative measures like therapy dogs, wellness centres, and personalised support systems. These methods aim to create supportive environments that address students' mental health, engage families, and make schools more inviting.

UK schools are luring pupils in with dogs and prizes

AI role-playing app Character.AI is facing a lawsuit after a teen user’s suicide. While chatbots could offer a solution to loneliness, they pose serious dangers in replacing human relationships, necessitating robust safeguards from tech companies to protect vulnerable users.

Character.AI lawsuit highlights risks of AI chatbots

Azar is the Match Group's foray into video-first meetings to connect users in a spontaneous yet moderated way to maintain both a spark and safety. As younger generations navigate loneliness exacerbated by social media, Azar offers an example of how tech-mediated socialization can expand.

Match launches randomized video meeting platform

Car buyers in Germany are showing muted demand for electric cars as the cost and quality of EVs fail to meet their needs. Countries recognise the need for an urgent transition towards a greener future, but balancing the competing needs of people and brands is an uphill battle.

Fewer German car buyers are opting for electric vehicles

A university in Ireland now offers a bachelor's degree in content creation and social media. Addressing the growing demand for influencer careers, the program aims to equip students with the practical skills and psychological tools to navigate the challenging realities of the creator economy.

Influencer university degree launches in Ireland

Donald Trump has put in a shift at a McDonald's in Pennsylvania as part of his campaign trail. With people's personal finances a key influencer in deciding who they'll vote for in the US election, both nominees are trying to appeal to working class voters and show they understand their experiences. 

Trump's McDonald's shift targets working class voters

Passionfroot is an online marketplace aimed at connecting brands with business-focused content creators. As the creator economy continues to grow, there's an opportunity for brands to level the playing field for creators from diverse backgrounds by offering more ways to monetise their skills.

Berlin start-up launches digital marketplace for creators

Daze is a new messaging app that reimagines texting as a creative canvas with AI-powered tools. The app taps into Gen Z's desire for creative self-expression and customization in digital communications, reflecting the generation's increasing fatigue with traditional social media platforms.

Daze app platforms creative self-expression for Gen Z

A London-based concept store is set to rethink the traditional retail space with ‘TikTok-length attention spans’ in mind. As people become more accustomed to and reliant on a constant flow of stimulation, brick-and-mortar stores are evolving to keep pace with the speed of digital culture.

Future Stores revamps retail to mirror online experience

Following an initial venture into e-books in 2023, TikTok’s parent company, Bytedance, is planning to steer its publishing arm towards print. Capitalising on a BookTok-fuelled reading renaissance, the move falls in line with shifting preferences towards analogue media, particularly among Gen Z.

Bytedance taps BookTok hype in move to print publishing

A survey has revealed that gyms are now outpacing pubs as preferred meeting spots for British Gen Zers. This shift demonstrates their functional approach to life, where even leisure time is viewed as an opportunity for personal development and building connections in a health-positive environment.

British Gen Zers ditch pubs for gyms as new social hubs 

The coolest Gen Z adults in Los Angeles aren’t meeting up at bars. Instead, they can be found at LA Chess Club, a meet-spot up where people get together to play a game with an uncool reputation. What can this tell us about young people’s desire for authentic real-world connections?

How LA Chess Club forms a community from IRL competition

From Hanya Yanigihara on suit jackets to Virginia Woolf on evening bags, fashion brands are currently having a literature-inspired moment. But drawing design inspiration from authors is no new phenomenon in the world of style, so what’s driving this resurgence in 2024?

Decoding the fashion world’s literary renaissance

Young Australians are stepping up to support the arts, while galleries are adapting to social and economic pressures. As Indigenous and contemporary works take centre stage, how will the Australian art market respond to these changes?

What does the art market reveal about Gen Z luxury attitudes?

The charity Girlguiding has unveiled a campaign highlighting gender stereotypes and AI's role in perpetuating some of them. With increased awareness of gender stereotypes in everyday life, the campaign looks to visually inspire girls, showing them that they can truly do anything.

Girlguiding ad challenges AI-enforced gender biases

Young Germans are reversing the decades-long trend of declining union membership and turning to industrial action to cope with economic and workplace challenges. It's a sign of how people are seeking anchors and communities to cope with problems that are too big to solve at an individual level.

German trade unions report rising youth membership

The California Department of Public Health (CDPH) has tapped Megan Thee Stallion for a youth suicide prevention campaign. The move highlights the need for accessible, youth-focused health resources and the importance of creating safe spaces for open conversations about mental wellbeing.

Megan Thee Stallion campaign tackles youth suicide

At a difficult moment for the British night economy, hi-fi listening bars are taking off across the country. With an emphasis on top-quality, intentional listening experiences, the venues tap into a growing desire for interest-led, communal third spaces and immersive sensory environments.

Listening bars offer sensory third space for audiophiles

Americans are deeply aware of AI's impact on the job market, and many are keen to upskill so they don't fall behind. But soft skills also remain in focus across generations. Canvas8 spoke to Gen Zers and Xers from across the US to understand their outlooks on the shifting careers landscape.

How are Americans staying ahead of the job market?

As technology transforms the job market, people are striving to future-proof their skill sets. Canvas8 spoke to nine Britons from Gens Z and X to find out what they want to learn and which qualities they prioritise as they navigate drastically different stages of their careers.

How are Britons staying ahead of the job market?

Amid a steep decline in relevancy among younger users, Facebook has launched a redesign aimed at tapping into Gen Z’s evolving relationship with social media. In line with a broader shift towards a 'post-platform' internet culture, the changes emphasise local, community-driven features.

Facebook redesign attempts to win back Gen Z users

No longer a sci-fi concept, leg-lengthening surgery is gaining traction among young men unhappy with their height. The trend reflects pervasive male body insecurities, highlighting the need for more positive representations of masculinity and open discussions about men's mental health.

Height insecurities lead young Britons towards surgery

Netflix's foray into gaming capitalizes on the demand for affordable escapism and social connection. By leveraging familiar IPs and nostalgia, the streaming giant is transforming passive viewers into active players – but can it create a truly social gaming experience for its massive subscriber base?

How Netflix elevates fandom through immersive gaming

In Japan, oshikatsu, or passionately supporting a fave celebrity or character, has evolved from a niche subculture into a multigenerational, mainstream phenomenon, driving significant spending and immersive fan experiences. What is fuelling this shift, and how are brands tapping into this trend to engage fans across age groups?

How Japanese superfans go all out for their heroes

Fintech start-up Fizz has revamped its money app, which empowers US students to manage their money with confidence. While there’s no shortage of finance apps aimed at Gen Z, it’s zeroing in on college students’ unique financial mindsets and challenges to achieve meaningful personalization.

Fizz helps college students achieve financial wellness

The Sims' Tiny Town Challenge trend features eight Sims with unique skills living together. It balances individuality with community to appeal to young people's desire for personalisation and belonging, harnessing the medium of gaming to help players feel understood and catered to.

Tiny Town Challenge taps desire for personal community

How are people future-proofing their employment? What kind of support do parents need to prepare Gen Alpha for their career journeys? How is anti-work sentiment shaping better office environments? And what do employees want from gender equity measures?

Careers Sector Snapshot: October 2024

Hello Kitty will be redesigned as cute algae for the 2025 Osaka Expo, where the iconic cat will showcase ways of combating climate anxiety. Aiming to engage youth in sustainable efforts, it offers hope via innovation, dissolving climate doomism with tangible answers to the world's biggest challenge.

Hello Kitty is combating climate doomism through algae

Younger Australians overstimulated and burnt out by social media are turning to print magazines, fuelling a renaissance of the Aussie print industry that’s reviving major international titles.

Gen Z’s analogue desires are fuelling Australia’s print magazine renaissance

The stock of gaming platform Roblox has fallen in light of allegations that it has not done enough to protect children using it. With Gen Z and Gen Alpha spending more time per day on Roblox than any other platform, their safety hinges on how Roblox responds to these accusations.

Roblox stock falls amid safety lapse allegations

The resurgence of techno music and rave culture is striking a chord among younger generations, and the fashion world is taking note. As Prada and Courrèges collaborate with DJs and party collectives, how can brands successfully embrace rave’s sense of hedonism and in-the-know exclusivity?

Why techno culture is defining what's in style in 2024

What are the new norms of fan-icon relationships? Is relatability more powerful than aspiration? How can the new codes of creative culture be leveraged to cut through and win audience trust? Download our Spotlight on culture's new icons.

Spotlight on: 2024's culture shapers 

How can you tap into the ‘hacker snacker’ mindset? Where is the future of snacking heading? What are the biggest opportunities in snacking culture right now? Our Spotlight on snacking culture will answer all your questions. 

Spotlight on: Snacking culture 

Gen Zers are looking for in-store experiences that feel like online shopping –​​ instant, personalized, and frictionless – and when their expectations aren’t met, they leave stores empty-handed. Incorporating technology is key to enhancing convenience, speed, and efficiency.

Gen Z want IRL shopping to mirror online experience

Perceived financial pressures are making people more frugal and favour adverse. Some of this stress could be related to money dysmorphia, an exaggerated insecurity about one's finances. Brands can help by reassuring people and focusing on things that are more important than money.

Frugality in friendship: a growing issue for Gen Z and Y

Kamala Harris and Donald Trump are embracing alternative platforms to connect with younger voters. Harris's appearance on Call Her Daddy and Trump's podcast tour highlight the importance of digital spaces in political campaigns, reflecting evolving strategies to engage Gen Z in the election.

Harris and Trump turn to podcasts to target Gen Z voters

Netflix is giving London superfans the chance to purchase memorabilia from popular titles with a one-day-only pop-up store. Leveraging audience desires for more interactive forms of engagement, the move taps a growing interest in high-value collectables among young people.

Netflix pop up taps fandom-fuelled memorabilia hype

A highly competitive culture in Korea is causing an alarming increase in poor mental health experiences. Yet, the stigma surrounding these illnesses prevents many from reporting them, resulting in their meagre coverage in medical insurance policies, which perpetuates the vicious circle.



Stressed out Koreans want better insurance coverage

Gen Z’s Y3K aesthetic envisions the year 3000 through the nostalgic lens of Y2K retrofuturism, offering Gen Zers a new way to express themselves. Brands can respond by matching their desire to experiment with identity and blur the lines between the old and the new, the digital and the physical.

How Y3K became Gen Z’s futuristic fashion frontier

Luxury has long defined Indian weddings, but young people are amping up the exotic factor by opting for destination weddings at home and abroad. Cost remains a concern for many, and people are looking for brands to democratise the offering without compromising on world-class experiences.

Indians are eyeing destination weddings as luxury cachet

Germans are considering their purchases more carefully as inflation limits their spending power, and they're increasingly buying second-hand clothes.  The combination of budget constraints and environmental concerns is fueling the popularity of charity shops and circular fashion.

Inflation drives Germans to invest in second-hand clothes

Japanese start-up Irori Corp. has launched Crafty, a social media platform dedicated to crafters and artisans. Building on the domestic success of alternative social media apps, it’s offering a niche and empathetic community for the country’s side hustlers and small-business owners.

Crafty helps Japanese artisans build community

Demoralised by their career situations, many young Chinese are retreating from large cities to the countryside. This reverse migration might prove to be only temporary, but it highlights a growing desire to break with the career-centric life choices of previous generations in China.

Young Chinese rethink life choices away from cities

Australians’ appetite for holidays is insatiable. And despite a cost of living crisis, many are still willing to pay more for luxury accommodations and new, unique experiences. Many are also looking for multi-generational trips that offer something for the entire family.

What do Aussies want from luxury holidays?

Changing norms around male grooming, new-age body ideals and cosmetic advancements are causing an uptick in men seeking six-pack surgery. Grappling with new pressures around appearance and status, surgical treatments are seen as the quick-fix path to self-improvement for a growing number of men.

Body dissatisfaction leads men to undergo ab-sculpting

Single-child households and "Very Important Babies" are on the rise in South Korea. Their parents are keen for their offspring to keep up appearances at school and out and about, with must-have luxury items fast becoming signifiers of not just individual prosperity but successful parenting.

Child luxury: a new status for parenting in South Korea

Japanese employees have met a push to introduce a four-day workweek with scepticism due to the high social pressure Japanese feel toward work. However, attitudes might be changing with younger generations, and there’s an opportunity for brands to tap into this shift.

Japanese employees are sceptical of four-day workweek

In addition to impacting their viewing habits and loyalty to teams or players, Gen Z’s digital-first approach to sports fandom is transforming their relationship with gambling. How do they engage with betting apps, and how can brands in this space both appeal to and safeguard young adults?

How are Gen Zers approaching sports gambling?

Portion sizes in US restaurants are beginning to shrink due to rising food costs, climate concerns, and the "snackification" of mealtimes. Despite a sizeable contingent of Americans being unwilling to relinquish their super-size portions, the dining landscape is shifting.

US restaurant portion sizes begin to shrink

More young Americans are embracing vocational trades, but both presidential candidates face challenges in mobilizing this untapped voting bloc. Gen Zers aren’t a homogeneous group, and more concerted efforts are needed to reach those who feel unrepresented by the political mainstream.

Gen Z blue-collar workers alienated from election buzz

The new dating app After is working to tackle ghosting by encouraging users to be more honest about their reasons for unmatching one another. However, with dating app fatigue at a high, the new app may still not give people the sort of control and choice they’re actually looking for.

Texas-based dating app aims to stop ghosting 

In collaboration with baseball star and brand ambassador Ohtani Shohei, Japan Airlines (JAL) has launched the Dream Miles Pass, which helps young Japanese gain overseas experiences. Faced with a bleak outlook, Gen Yers and Zers are looking to brands as sources of hope and support.

Japan Airlines enables youth to turn dreams into reality

Data shows that Gen Z is prioritising personal growth and work-life balance over traditional career trajectories. In light of this, companies may need to rethink their organisational structures and career development paths to attract and retain this generation of workers.




Gen Z is consciously "unbossing"

The novelty of online dating appears to have peaked, with disillusioned singles turning to alternatives like run clubs, speed dating, and game nights. In Australia, young singles are prioritising mental health and personal values, signs of a broader shift in how they are approaching settling down.

Swiped-out Aussies seek alternatives to online dating

Statement jewellery has fully permeated the luxury landscape, partly due to Gen Z’s lust for experimentation and individualism during times of crisis. As industry lines blur, how are brands and designers in this space reacting to ways people people create identity via adornments and aesthetics?

Why Gen Zers are investing in statement jewellery

Palestinian journalist Bisan Owda received an Emmy for her documentary chronicling life in Gaza amid the ongoing occupation. Owda faced a campaign to have her nomination rescinded, but her win highlights how alternative voices can challenge the mainstream while still reaching broad audiences.

Journalist wins Emmy for on-the-ground reporting in Gaza

With budgets stretched and wellness front of mind, the mid-strength and no-and-low beer segments are thriving among drinkers Down Under. As people navigate financial headwinds and explore sober experiences, how can brands in the sector keep up with their evolving tastes?

What do Aussie drinkers want from their beer?

Italy’s antitrust agency is investigating the fast-fashion retailer over misleading sustainability claims on their website. As people feel they're shouldering the burden of climate change, they’re increasingly calling for government action that forces companies to change their behaviour.

Italy investigates SHEIN for greenwashing

The 2024/25 Generational Snapshot of Gen Z looks at this cohort’s yearning for nostalgia and tangible experiences, the shifting nature of wellness towards being a 24/7 pursuit, young people’s evolving demands from the working world, and attitudes towards politics in a polarised landscape.

2024/25 Generational Snapshot of Gen Z

Indian Gen Zers are preparing for an uncertain economic future by changing the way they manage their money. They prioritise value, are more entrepreneurial, and have more open discussions about finances. They want to enjoy life now while securing their future, making careful spending decisions that reflect both prudence and aspiration.

How is India’s Gen Z changing the way they earn and spend money?

The idea of a ‘relationship contract’ to set clear boundaries and expectations has become popular with those on the dating scene. As people seek more intentional connections from their dating experiences, they're finding unconventional ways to effectively communicate their needs.

Dating contracts meet desires for intentional romance

The brainchild of start-up Koodos Labs, Shelf is a social app connecting people with similar media preferences. As Gen Zers feel increasingly disconnected from the ‘social’ in social media, they’re looking for digital safe havens that allow their personalities and interests to shine.

Shelf helps Gen Z build community around media tastes

Urban Outfitters is launching a college-inspired pop-up at 20 major US colleges. With back-to-school season often causing anxiety for many, brands can help ease the stress by creating personalized and immersive experiences that resonate with students' values, beliefs, and identities.

Urban Outfitters lures Gen Z with back-to-school pop-ups

Gen Yers and Zers in India are building financial independence by establishing various (mostly passive) income streams like investments, content creation, and freelancing. This is their solution to economic uncertainty, but how can brands help them in their quest to gain control over their finances?

How varied income streams give Indians economic certainty

TikTok is awash with videos featuring artfully curated personal items in airport security trays, turning routine security checks into unique storytelling canvases. An expression of individual style and creativity, the trend highlights desires to find beauty in the mundane and everyday.

Airport tray aesthetic finds beauty in the everyday

Infinity Song have found a niche within soft rock while exploring sounds from different musical genres as they blend the old with the new, carving out an identity beyond genre and time. What does their success say about winning over modern music fans with blended tastes?

How Infinity Song captivate modern music fans

Instagram has recently launched 'Teen Accounts' to offer a safer, more supervised app experience. As Gen Z and Gen Alpha continue to grapple with mental health exacerbated by social media, Big Tech is facing intense scrutiny from the government and parents alike to protect younger users.

Instagram's 'Teen Accounts' put parents in control

Tinder has launched a consent course aimed at enhancing the understanding and practice of consent among young Aussie users. As people turn to digital platforms for relationship-building, the move emphasises the importance of empowering users with the tools to engage in respectful interactions.

Tinder course educates young Aussies on safe dating

Electronic Arts, creator of video game The Sims, announced that The Sims 4 will have a feature that allows certain content creators to create and sell their own add-ons to the game. With personalisation the norm, user-generated content is helping to give the gaming community flexibility and control.

The Sims platforms in-game creative content creators 

South Korean digital payments platform Naver Pay has launched a feature that allows users to raise a digital pet and earn points while doing so. As more Koreans embrace gamified e-commerce, brands are exploring more innovative mechanisms to keep people emotionally engaged.

Naver Pay levels up gamification with virtual pets

Stressed parents in America struggle with their kids leaving for college, and they're using tech to track them while micromanaging their college experiences. This over-involvement, driven by anxiety, distrust of institutions, and pressures to be perfect, is altering college life for Gen Z.

Parents seek control over their kids' college life

AI-powered creative app Verse facilitates fuss-free self-expression by allowing users to create scrollable, shareable, multi-modal mini-sites. While sensitivity remains around how AI will impact human creativity, Verse positions generative technology as an aide to everyday creative potential.

Verse app platforms Gen Z creativity with AI

A viral trend sees users deconstruct their overnight self-care routine in a bid to wake up looking their best. As beauty and wellness rituals gradually merge, people are taking a more integrated approach to personal care, but experts urge that some extreme measures may fuel harmful beauty standards.

‘Morning shed’ trend signals beauty-wellness fusion

How do Gen Zers think and act as citizens and consumers? Canvas8’s expert insights offer a view into the world of this emerging generation.

Gen Z (born 1997-2010)