image-8b1eed60be612ed5f1a1f53ae7ce08a843f8a631-725x521-jpg

France

Examining what it’s like to live, work and play in France, our experts guide you through the nuances that define its culture.

Explore behavioural developments in France
Latest France articles
  • ·
  • 17 Jan 2025
Ritz Paris welcomes NoLo shift with signature mocktails

Ritz Paris welcomes NoLo shift with signature mocktails

  • signal·
  • 17 Jan 2025

To court the rising segment of sober revellers, the Ritz Paris has created a signature mocktail menu inspired by astrology. While the debate around Dry January remains heated in France, brands can borrow the language of luxury and sensory immersion to shine a new light on the NoLo (no- or low-alcohol) drinking experience.

  • ·
  • 16 Jan 2025
Nostalgia sparks Louis Vuitton x Takashi Murakami relaunch

Nostalgia sparks Louis Vuitton x Takashi Murakami relaunch

  • signal·
  • 16 Jan 2025

Louis Vuitton has relaunched its Takashi Murakami collaboration, reimagining iconic 2000s handbags, scarves and luggage items in a bold, nostalgic capsule. With fans already mining the recent past for coveted items, Louis Vuitton combines nostalgia with modern allure to appeal to their interests.

  • case study·
  • 23 Dec 2024
How Devialet sets the lifestyle tone for audiophiles

How Devialet sets the lifestyle tone for audiophiles

  • case study·
  • 23 Dec 2024

Audiophilia, a love of high-quality sound experience, is getting more immersive as people use music in various life moments. As audio quality and tangible technology become the standard, what can the audio tech industry learn from Devialet’s market-leading products and patented technology?

  • ·
  • 23 Dec 2024
YSL leverages cultural currency in holiday campaign

YSL leverages cultural currency in holiday campaign

  • signal·
  • 23 Dec 2024

Saint Laurent has channelled the resurgence of reading and cultural nostalgia in a holiday campaign inspired by Proust’s In Search of Lost Time. Featuring John Waters, Charlotte Gainsbourg, and Addison Rae, the spot taps into a renewed appetite for intellectual pursuits and cultural cachet.

  • case study·
  • 19 Dec 2024
How Franprix adds fresh life to French grocery shopping

How Franprix adds fresh life to French grocery shopping

  • case study·
  • 19 Dec 2024

European grocery shoppers want it all, seeking out physical retail formats that combine convenience with exciting product options, alongside experiential and tech-driven elements as well. With its purpose-led, fresh-produce concept store Oxygène, Franprix is attempting to tick all the boxes.

  • ·
  • 12 Dec 2024
Louis Vuitton taps experiential holiday shoppers

Louis Vuitton taps experiential holiday shoppers

  • signal·
  • 12 Dec 2024

Louis Vuitton has brought its 2024 holiday campaign to life with a carousel installation at Place Vendome in Paris along with matching AR filters and customisable digital cards. This physical-digital experience aims to foster connections and authenticity while creating an air of celebration.

View all

Experts on Access

Book a call with a leading expert in our network
Bespoke solutions

Toolkit

Bespoke solutions

Our most effective techniques, distilled into templated solutions for fast, affordable and tailored research solutions.

Discover Toolkit