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United States

Examining what it’s like to live, work and play in the United States, our experts guide you through the nuances that define its culture.

Explore American values Dig deeper into Democrat and Republican behaviors

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Latest United States articles

report·
23 Jan 2025

How WNBA players broke the boundary between fashion and sports

report·
23 Jan 2025

WNBA players are at the center of a cultural shift, merging sports and fashion like never before. From tunnel walks to boundary-breaking brand partnerships, these athletes are rewriting the rules of style and reshaping the perceptions of women in sports.

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23 Jan 2025

Bumble aids offline dating experiences

signal·
23 Jan 2025

Bumble’s latte collaboration with La La Land Kind Cafe exemplifies how brands are redefining connections to meet evolving expectations. As people's preferences shift toward valuing offline experiences, brands must find creative ways to merge digital and physical engagement.

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23 Jan 2025

AI financial advice apps are exploiting young users

signal·
23 Jan 2025

AI financial advisor apps are targeting financially unstable young people, raising concerns about exploitative practices. While generative AI promises to improve our habits and financial well-being, these apps highlight a need for ethical development, prioritizing user needs over profit.

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23 Jan 2025

Live Mutual Aid map enables grassroots fire support

signal·
23 Jan 2025

PhD student Johan Michalove has created Fireaid.info, a map consolidating Mutual Aid LA resources for streamlined crisis response to the Loa Angeles fires. The platform's development reflects a desire for localized civic engagement and mutual assistance amid declining institutional faith.

report·
22 Jan 2025

How fans direct culture in an age of instant updates

report·
22 Jan 2025

Fandoms are the new power players. They’re plugged into non-stop gossip account updates, scouring their fave’s feed for minute details and crunching the numbers of chart success and awards show nominations. Dedication like this means fandoms aren’t just following trends; they're shaping them.

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22 Jan 2025

American exodus to Xiaohongshu may upend social shopping

signal·
22 Jan 2025

American “TikTok refugees” are flocking to the Chinese social app Xiaohongshu to protest the US banning TikTok. Signaling how digital borders are collapsing more than ever, the changing face of Xiaohongshu users presents opportunities for brands to embrace a more global strategy on the platform.

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Experts on Access

Book a call with a leading expert in our network

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Macro Expert

Adam Alter

Academic whose research focuses on judgement, decision-making, and social psychology

Adam Alter is a professor of marketing at NYU’s Stern School of Business and the Robert Stansky Teaching Excellence Faculty Fellow. He is aNew York Timesbestselling author of two books:Irresistible, which considers why so many people today are addicted to so many behaviours, andDrunk Tank Pink, which investigates how hidden forces in the world shape our thoughts, feelings, and behaviours. Adam’s academic research focuses on judgement, decision-making, and social psychology. His research has been published widely in academic journals and featured in dozens of TV, radio, and print outlets around the world.

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Macro Expert

Victoria Johnson

Researcher working across media, identity, cultural geography, and sports

Victoria Johnson’s research lies at the intersection of media, American identity, cultural geography, and sports. Her research focuses include critical history of US television and film, cultural studies, cultural geography, critical race theory, sports media industries, corporate branding and identity, marketing and brand identity, communication technology, and rural access. Her publications includeSports TV, Heartland TV, and multiple articles and chapters on the intersection of cultural geography, US television, and sports media.

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Sector Expert

Ben Resnik

Expert in the intersection of politics, technology, and social change

Ben Resnik works at the intersection of politics, technology, and social change, specialising in innovative digital communications for the public good. He has held key positions at leading political technology firms like DSPolitical, Swing Left, and People First, contributing to the Democratic House sweep of 2018 and Joe Biden's victory in 2020. Also a trained speechwriter, counter-disinformation practitioner, and member of the Truman National Security Project, Ben is an expert both in how to craft an effective message, and how that power is used to empower and mislead in today's digital world.

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Macro Expert

Wendy Wood

Researcher and public speaker on how habits form and change

Wendy Wood is the Provost professor of psychology and business at the University of Southern California and author of the bookGood Habits, Bad Habits. She has published over 100 scientific articles and worked with P&G on consumer habits, the CDC on diabetes control, the World Bank on health practices in developing nations, and the US Paper and Packaging Board on sustainable lifestyles. She is currently the president of the Association for Psychological Science.

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Sector Expert

Faith Robinson

Fashion industry consultant focused on sustainability and cultural pioneers

Faith Robinson is a writer, executive strategist, and consultant with almost a decade of experience working in the creative industries. Following an art history BA and an MA in ecology, economics, and policy, she creates world-class programmes asking social and environmental questions across the fashion industry, focusing on sustainability narratives and cultural pioneers. With experience in both the public and private sectors, Robinson's mission is ethical engagement, and her practice is rooted in contextual research. Faith has worked with brands like Nike, H&M, Kering, and more, plus a global roster of activists, eco-influencers, and NGOs.

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Sector Expert

Thomas Gift

Leading voice interpreting American politics for a global audience

Thomas Gift is Associate Professor of Political Science and founding Director of the Centre on US Politics at UCL. He has written for influential scholarly outlets and is extremely visible in the media, providing expert, non-partisan analysis on US politics and policy. Gift has made hundreds of television, radio, and news appearances for top UK, US, and global venues including CNN, the BBC, CNBC, and Bloomberg. He has also written scores of articles for publications including theWall Street Journal, theWashington Post, andNewsweek. Gift has held fellowships or visiting appointments at Harvard, Stanford, Oxford, and the London School of Economics. He holds a PhD in Political Science from Duke.

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United States

How WNBA players broke the boundary between fashion and sports

Bumble aids offline dating experiences

AI financial advice apps are exploiting young users

Live Mutual Aid map enables grassroots fire support

How fans direct culture in an age of instant updates

American exodus to Xiaohongshu may upend social shopping

Experts on Access

Adam Alter

Academic whose research focuses on judgement, decision-making, and social psychology

Victoria Johnson

Researcher working across media, identity, cultural geography, and sports

Ben Resnik

Expert in the intersection of politics, technology, and social change

Wendy Wood

Researcher and public speaker on how habits form and change

Faith Robinson

Fashion industry consultant focused on sustainability and cultural pioneers

Larry Samuel

Thought leader focused on American culture

Thomas Gift

Leading voice interpreting American politics for a global audience

Toolkit