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United States

Examining what it’s like to live, work and play in the United States, our experts guide you through the nuances that define its culture.

Explore American values Dig deeper into Democrat and Republican behaviors

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Latest United States articles

report·
22 Nov 2024

Jeremy Sampson on the future of sustainable tourism

report·
22 Nov 2024

While there’s growing awareness of the impact of tourism on the environment and local communities, there’s also a widespread lack of truly meaningful action to address it. Canvas8 spoke to Jeremy Sampson to understand the role businesses can play in building a solution.

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22 Nov 2024

Hershey’s sales dip as appetite for GLP-1 drugs grows

signal·
22 Nov 2024

GLP-1 drugs aren't just suppressing appetites – brands like Hershey’s and Walmart have reported lower sales of snacks as more people avoid sugar and reduce their overall food consumption. Eating and drinking brands face a challenge in shaping their product development around this growing trend.

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22 Nov 2024

Olipop’s Xmas ad celebrates empathy and connection

signal·
22 Nov 2024

Olipop’s animated Christmas ad plays on the power of community and togetherness with a story of two yeti mascots on a mission to spread festive cheer. Brands can introduce functional products into family meals with emotive and sincere messaging that helps them feel anchored and understood.

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22 Nov 2024

Young Americans flock to rural regions

signal·
22 Nov 2024

Gen Zers and Yers across the US are seemingly fleeing major cities in favor of smaller rural communities. Driven by inflationary pressures, remote working norms, and metropolitan housing shortages, the shift speaks to lingering post-pandemic desires to explore a slower pace of living.

case study·
21 Nov 2024

Why Sabrina Carpenter gives fans a taste of pop humor

case study·
21 Nov 2024

Sabrina Carpenter’s rise to stardom has been anything but short n’ sweet, despite what the title of her sixth album suggests. The former Disney kid has spent the past decade carefully cultivating her image using relatability and humor to establish herself as the polished pop star we see today.

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21 Nov 2024

Hangout entices music fans with virtual DJ spaces

signal·
21 Nov 2024

Hangout is an app that lets users host virtual DJ link-ups and enjoy music with friends. With trust in traditional social platforms waning, brands can lean into customization and personalization to appeal to younger audiences who want greater control and curation over their digital lives.

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Experts on Access

Book a call with a leading expert in our network

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Macro Expert

Adam Alter

Academic whose research focuses on judgement, decision-making, and social psychology

Adam Alter is a professor of marketing at NYU’s Stern School of Business and the Robert Stansky Teaching Excellence Faculty Fellow. He is aNew York Timesbestselling author of two books:Irresistible, which considers why so many people today are addicted to so many behaviours, andDrunk Tank Pink, which investigates how hidden forces in the world shape our thoughts, feelings, and behaviours. Adam’s academic research focuses on judgement, decision-making, and social psychology. His research has been published widely in academic journals and featured in dozens of TV, radio, and print outlets around the world.

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Macro Expert

Victoria Johnson

Researcher working across media, identity, cultural geography, and sports

Victoria Johnson’s research lies at the intersection of media, American identity, cultural geography, and sports. Her research focuses include critical history of US television and film, cultural studies, cultural geography, critical race theory, sports media industries, corporate branding and identity, marketing and brand identity, communication technology, and rural access. Her publications includeSports TV, Heartland TV, and multiple articles and chapters on the intersection of cultural geography, US television, and sports media.

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Sector Expert

Ben Resnik

Expert in the intersection of politics, technology, and social change

Ben Resnik works at the intersection of politics, technology, and social change, specialising in innovative digital communications for the public good. He has held key positions at leading political technology firms like DSPolitical, Swing Left, and People First, contributing to the Democratic House sweep of 2018 and Joe Biden's victory in 2020. Also a trained speechwriter, counter-disinformation practitioner, and member of the Truman National Security Project, Ben is an expert both in how to craft an effective message, and how that power is used to empower and mislead in today's digital world.

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Macro Expert

Wendy Wood

Researcher and public speaker on how habits form and change

Wendy Wood is the Provost professor of psychology and business at the University of Southern California and author of the bookGood Habits, Bad Habits. She has published over 100 scientific articles and worked with P&G on consumer habits, the CDC on diabetes control, the World Bank on health practices in developing nations, and the US Paper and Packaging Board on sustainable lifestyles. She is currently the president of the Association for Psychological Science.

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Sector Expert

Faith Robinson

Fashion industry consultant focused on sustainability and cultural pioneers

Faith Robinson is a writer, executive strategist, and consultant with almost a decade of experience working in the creative industries. Following an art history BA and an MA in ecology, economics, and policy, she creates world-class programmes asking social and environmental questions across the fashion industry, focusing on sustainability narratives and cultural pioneers. With experience in both the public and private sectors, Robinson's mission is ethical engagement, and her practice is rooted in contextual research. Faith has worked with brands like Nike, H&M, Kering, and more, plus a global roster of activists, eco-influencers, and NGOs.

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Sector Expert

Thomas Gift

Leading voice interpreting American politics for a global audience

Thomas Gift is Associate Professor of Political Science and founding Director of the Centre on US Politics at UCL. He has written for influential scholarly outlets and is extremely visible in the media, providing expert, non-partisan analysis on US politics and policy. Gift has made hundreds of television, radio, and news appearances for top UK, US, and global venues including CNN, the BBC, CNBC, and Bloomberg. He has also written scores of articles for publications including theWall Street Journal, theWashington Post, andNewsweek. Gift has held fellowships or visiting appointments at Harvard, Stanford, Oxford, and the London School of Economics. He holds a PhD in Political Science from Duke.

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United States

Jeremy Sampson on the future of sustainable tourism

Hershey’s sales dip as appetite for GLP-1 drugs grows

Olipop’s Xmas ad celebrates empathy and connection

Young Americans flock to rural regions

Why Sabrina Carpenter gives fans a taste of pop humor

Hangout entices music fans with virtual DJ spaces

Experts on Access

Adam Alter

Academic whose research focuses on judgement, decision-making, and social psychology

Victoria Johnson

Researcher working across media, identity, cultural geography, and sports

Ben Resnik

Expert in the intersection of politics, technology, and social change

Wendy Wood

Researcher and public speaker on how habits form and change

Faith Robinson

Fashion industry consultant focused on sustainability and cultural pioneers

Larry Samuel

Thought leader focused on American culture

Thomas Gift

Leading voice interpreting American politics for a global audience

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