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United States

Examining what it’s like to live, work and play in the United States, our experts guide you through the nuances that define its culture.

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Latest United States articles

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23 Dec 2024

Women retirees face pricier retirement than expected

signal·
23 Dec 2024

Half of retired women in the US have found retirement pricier than expected, with research revealing that women are not confident in their ability to retire comfortably. As people navigate financial uncertainty, these findings show how gendered disparities can worsen if not proactively addressed.

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23 Dec 2024

Oatly challenges nostalgia with updated Santa treat

signal·
23 Dec 2024

Instead of leaving milk and cookies out for Santa, Oatly is suggesting that people elevate the Christmas Eve ritual through the use of alternative milk and French patisserie. This light-hearted reimagination of a nostalgic tradition appeals to desires for cosy comfort and wholesomeness.

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23 Dec 2024

Chillhouse and Cash App roll out nail chip payments

signal·
23 Dec 2024

New York-based nail studio Chillhouse has partnered with Cash App to introduce a payments-via-chip technology embedded in nail extensions. As people seek financial hacks and frictionless shopping, brands can play a pivotal role in ensuring the privacy and security of customers remain uncompromised.

report·
20 Dec 2024

Why are Gen Zers poring over their alcohol choices?

report·
20 Dec 2024

Gen Zers are reshaping alcohol purchasing with a focus on variety, sustainability, and affordability, seeking personalized experiences like subscriptions and eco-friendly packaging. Influenced by social media and moderation, how can brands effectively capture the attention of young adult drinkers?

report·
20 Dec 2024

A cure for loneliness?! The science of digital friendships

report·
20 Dec 2024

The realities of the loneliness epidemic have grown impossible to ignore, with many pointing to digital-first lifestyles as a driving force of social isolation. But could digital connectivity be leveraged for good to help repair human connection? Canvas8 spoke to Brandon C. Bouchillon to find out.

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20 Dec 2024

Viral 'hawk tuah' girl faces backlash from crypto-fail

signal·
20 Dec 2024

TikTok celebrity and 'hawk tuah girl' Haliey Welch launched Hawkcoin amid a wave of memecoins. The cryptocurrency launch received lots of hype but quickly failed, with Welch now facing accusations of exploitation – but her story reflects a growing acceptance of self-monetization online.

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Experts on Access

Book a call with a leading expert in our network

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Macro Expert

Adam Alter

Academic whose research focuses on judgement, decision-making, and social psychology

Adam Alter is a professor of marketing at NYU’s Stern School of Business and the Robert Stansky Teaching Excellence Faculty Fellow. He is aNew York Timesbestselling author of two books:Irresistible, which considers why so many people today are addicted to so many behaviours, andDrunk Tank Pink, which investigates how hidden forces in the world shape our thoughts, feelings, and behaviours. Adam’s academic research focuses on judgement, decision-making, and social psychology. His research has been published widely in academic journals and featured in dozens of TV, radio, and print outlets around the world.

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Macro Expert

Victoria Johnson

Researcher working across media, identity, cultural geography, and sports

Victoria Johnson’s research lies at the intersection of media, American identity, cultural geography, and sports. Her research focuses include critical history of US television and film, cultural studies, cultural geography, critical race theory, sports media industries, corporate branding and identity, marketing and brand identity, communication technology, and rural access. Her publications includeSports TV, Heartland TV, and multiple articles and chapters on the intersection of cultural geography, US television, and sports media.

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Sector Expert

Ben Resnik

Expert in the intersection of politics, technology, and social change

Ben Resnik works at the intersection of politics, technology, and social change, specialising in innovative digital communications for the public good. He has held key positions at leading political technology firms like DSPolitical, Swing Left, and People First, contributing to the Democratic House sweep of 2018 and Joe Biden's victory in 2020. Also a trained speechwriter, counter-disinformation practitioner, and member of the Truman National Security Project, Ben is an expert both in how to craft an effective message, and how that power is used to empower and mislead in today's digital world.

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Macro Expert

Wendy Wood

Researcher and public speaker on how habits form and change

Wendy Wood is the Provost professor of psychology and business at the University of Southern California and author of the bookGood Habits, Bad Habits. She has published over 100 scientific articles and worked with P&G on consumer habits, the CDC on diabetes control, the World Bank on health practices in developing nations, and the US Paper and Packaging Board on sustainable lifestyles. She is currently the president of the Association for Psychological Science.

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Sector Expert

Faith Robinson

Fashion industry consultant focused on sustainability and cultural pioneers

Faith Robinson is a writer, executive strategist, and consultant with almost a decade of experience working in the creative industries. Following an art history BA and an MA in ecology, economics, and policy, she creates world-class programmes asking social and environmental questions across the fashion industry, focusing on sustainability narratives and cultural pioneers. With experience in both the public and private sectors, Robinson's mission is ethical engagement, and her practice is rooted in contextual research. Faith has worked with brands like Nike, H&M, Kering, and more, plus a global roster of activists, eco-influencers, and NGOs.

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Sector Expert

Thomas Gift

Leading voice interpreting American politics for a global audience

Thomas Gift is Associate Professor of Political Science and founding Director of the Centre on US Politics at UCL. He has written for influential scholarly outlets and is extremely visible in the media, providing expert, non-partisan analysis on US politics and policy. Gift has made hundreds of television, radio, and news appearances for top UK, US, and global venues including CNN, the BBC, CNBC, and Bloomberg. He has also written scores of articles for publications including theWall Street Journal, theWashington Post, andNewsweek. Gift has held fellowships or visiting appointments at Harvard, Stanford, Oxford, and the London School of Economics. He holds a PhD in Political Science from Duke.

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United States

Women retirees face pricier retirement than expected

Oatly challenges nostalgia with updated Santa treat

Chillhouse and Cash App roll out nail chip payments

Why are Gen Zers poring over their alcohol choices?

A cure for loneliness?! The science of digital friendships

Viral 'hawk tuah' girl faces backlash from crypto-fail

Experts on Access

Adam Alter

Academic whose research focuses on judgement, decision-making, and social psychology

Victoria Johnson

Researcher working across media, identity, cultural geography, and sports

Ben Resnik

Expert in the intersection of politics, technology, and social change

Wendy Wood

Researcher and public speaker on how habits form and change

Faith Robinson

Fashion industry consultant focused on sustainability and cultural pioneers

Larry Samuel

Thought leader focused on American culture

Thomas Gift

Leading voice interpreting American politics for a global audience

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