With a powerful elite of foodies taking to social media and demanding all things 'local, 'real', and 'independent' how can big food companies challenge the perception that they're part of the problem?
Dr. Signe Rousseau is a lecturer at the University of Cape Town. She is the author of Food Media: Celebrity Chefs and the Politics of Everyday Interference and Food and Social Media: You Are What You Tweet. She is also co-chair of Gastronomica: The Journal for Food Studies (University of California Press).