More brands are creating campaigns with highly dangerous activities taking place outside the realm of legality. Is real-life crime the next frontier for advertising? What is its appeal? And how are society and advertising influencing each other?
In a financially-tense climate, teenagers are proving more resilient and determined than ever. Youth consultant Ruby Pseudo offers a rare glimpse into the underworld of youth financing, from retail workers to lawbreakers.
Spreadable media: why everyone's talking about Blurred Lines
case study·
15 Jul 2013
Sex sells – and so does controversy. But with a new focus on audience involvement, musicians and film-makers alike are handing their incendiary wares over to a participatory online culture for dissection and regurgitation.
In the hunt for clicks, likes, shares and tweets, few brands have achieved the unique success of Red Bull, the energy drink that's fast becoming a global media powerhouse by creating content so compelling it’s impossible to avoid.
Hedonism is taking a dark and dirty twist: seedy is cool, erotica is mainstream, and taboos are being overturned. But in these fantasy worlds, are we really as liberal as we think we are?
For better or worse, the sites of tragic events have long had a mysterious draw on people. But as the phenomenon of grief tourism seeps out of the real world and into the online realm, are we in danger of losing any sense of propriety?