The UAE has a highly diverse population across its seven Emirates, but there's still a strong sense of pride in a shared national identity. To appeal to its well-travelled citizens, brands are proving their commitment with tailored products, events and social engagement.

Chinese tourists are expected to make over 200 million trips by 2020; three times more than tourists from the US. But how are Chinese tastes affecting the world’s most expensive hotel rooms? What can hotels do to make these tourists feel welcome on their first trips abroad?

A new generation of streetwear labels are designing parodies of iconic logos, testing legal boundaries and challenging the assumption that the fashion industry takes itself too seriously.

Two current chart-topping hits – Suit & Tie and Thrift Shop – seem to present opposing views on consumer behaviour and social trends, but are they more similar than they appear? Anthropologist Krystal D'Costa explains.

With premium threatening to steal its consumer base, luxury is forced to carve out a new space. But with perceptions of value changing rapidly, just how is it going to define itself?

Luxury brands have used heritage to differentiate and add value, but too much focus on the past can detract from the present. Hermès' 'Festival des Métiers' celebrates its craftsmanship and the incredible skill behind every item they sell today.

Australian women’s fashion retailer Sass & Bide launched its Spring 2014 campaign with the world’s first interactive, shoppable ‘3D’ advert, FREETOWN. But as digital and luxury continue to merge, will it dilute or magnify exclusivity?

Luxury brands have enjoyed a meteoric rise amongst the expanding Chinese middle class, but with anti-corruption laws dampening the spirits of conspicuous consumers, shopping habits are shifting dramatically.