The hipster is defined as the embodiment of Postmodern Irony. But it's not the only group striving for leadership over pop culture; New Sincerity has been singled out as another ideology contender. Is there really a 'battle of the principles'? And how are adverts reflecting this?
Tacita Vero is a journalist, maker and graduate from the London Consortium. Her main research interests are cycling culture, underground phenomena and alternative travelling, which have brought her to Abkhazia, Nagorno-Karabakh and Chernobyl.