With UK consumer confidence increasing, competition among banks is stronger than ever. Austerity has left consumers cautious, while 24/7 banking has given more access and control over personal finance. But what do people want, and how can banks entice them to switch?
Matthew Brown is the owner of Echochamber, a London-based creative retail trend intelligence agency with a global reach. As a futurist and speaker, he has spent the last 20 years advising on retail shifts across the world.