As people become increasingly dependant on technology, parents are anxious to equip their kids with the tools they need to adapt. How? By teaching them the basics of software programming.

With a preference for authentic fan-made goods over officially licensed merchandise, thriving fan art markets like TeeFury are changing how young people support their fandoms. With over 520,000 followers and 750,000 monthly visitors, can TeeFury bring fan art into the mainstream?

How can other brands use fan culture to inspire new products and refresh tired markets? The newTrue Bloodmakeup range takes inspiration from popular culture to grab consumer attention and bring a captive audience closer to things they love.

Britain exports more TV to the US than ever before, and 14% of all albums sold in America are by UK artists. Over 80% of young Americans see the UK’s world influence positively, compared to only 66% for their own country. But what's turned American teens into Britophiles?

For today's youth, neo-tribalism is the new clique. Leaving blind conformity behind, these fast-moving, flexible cultures are a cocktail of affiliations and references, always shifting and reforming. But if everyone can be whoever they like, how do you know who’s in or out?

How do you sustain excitement around the world's most famous wizard when he's officially never having any new adventures? Pottermore is the answer; a social, transmedia fan club which should keep brand buzz alive with minimal effort.

No two families are the same. We’re all individuals, and our relationship with our relations is just as complex and unique. It’s not easy to effectively represent the ever diversifying face of the ‘modern’ family – and a bold attempt by Honey Maid has sparked fresh debate.

The word 'gamer' might make you think of teens in darkened bedrooms. In reality, over 60% of all American gamers are adults, and the average gamer is a 30-year-old with a job and family. But why do we play games beyond childhood? And is the way we play as adults any different?