In 2014, 17 million travellers were health and wellness focused, and 40% of them travel regularly. In response, hotel chains are focusing on wellness with extras like eco-friendly products and upgraded gyms. But in an industry built on indulgence, how can they get the balance right?
A specialist sustainability writer within the travel and design industries, Isobel has written for a broad range of national and international titles including The Guardian, The Telegraph, and Conde Nast Traveller. She brings particular expertise in consumer behaviour and trends within luxury and eco-travel and sustainable design, and has worked with luxury and travel brands as a consultant. She has written consumer behaviour reports on topics including 'how airlines can help consumers fly green' and the habits of high net-worth individuals.