Since 2011, Dolls Kill’s candy-coloured rebellious clothing has proved a hit with the Tumblr set, with sales reaching $7.5 million in 2013. But how has this brand managed to sell ‘bad acid trip’-inspired miniskirts by the bucket-load without any traditional marketing?

Clubs and pubs in the UK are closing, and young people are drinking less than ever. A lack of money, advances in technology and a need for exclusivity have changed the party scene. But has staying in really become the new going out?

The Dutch are often characterised with Calvinistic values such as 'down-to-earth’ and ‘practical with a twist’. But as teens embrace the wacky and the wonderful, how is this juxtaposition reflected in Dutch fashion and design? And is ‘avant-garde’ really for everyone?

Valued at $6.2 billion, EDM is no longer simply an acronym for ‘electronic dance music’. For thrill-seeking digital natives, EDM embodies their live-for-the-moment attitude, syncs up with their technology-driven lives, and satisfies their omnivorous approach to sensory experience.

Does smoking more weed mean drinking less beer? With the legalisation of recreational marijuana in two states, Washington and Colorado, how will the arrival of a new drug affect sales of beer? And which brands will benefit the most?

In a financially-tense climate, teenagers are proving more resilient and determined than ever. Youth consultant Ruby Pseudo offers a rare glimpse into the underworld of youth financing, from retail workers to lawbreakers.

From e-cigarettes to Coke Zero, people see ‘light’ alternatives as healthier – based not on the ingredients, but on everything from packaging colours to product labels. But if it’s simply a matter of perception, is a ‘healthy high’ truly achievable?

Are the parameters and polemics at play in constructing a youth subculture the same as they were 60 years ago? Ruby Pseudo investigates, touching on drugs, dubstep and disenchantment among UK youth.